Williamson Dam · Lake Cisco

Cisco, Texas · Eastland County

It’s a Big Dam Deal.

Goods for the folks who call Cisco home, and for the ones who wish they did. One landmark. Three everyday essentials.

The Collection · No. 01

One landmark.
Three everyday essentials.

Every piece wears the band. That black-edged yellow stripe you see from I-20, the one that tells you you’re home.

Small-batch pre-orders. Final print placement confirmed with our supplier before anything ships.

Out past the edge of town

Why it’s a Big Dam deal.

Folks around Cisco don’t just say big deal. Out past the edge of town, the Big Dam holds back Lake Cisco, and over the years the name crept into the way people talk. Friday nights, it’s the Big Dam Loboes. A good brisket is Big Dam good.

We put it on things you’ll actually use. A tee for the bleachers. A mug for the porch. A tumbler for the drive out to the lake.

Say it like a local

A short Big Dam glossary.

  1. 01

    Big Dam Loboes

    noun · Friday nights

    The home team, said with your whole chest from the bleachers. Best worn in the tee.

  2. 02

    Big Dam Good

    adj. · coffee, pie, people

    The highest compliment in Eastland County. Best served in the mug.

  3. 03

    Big Dam Thirsty

    adj. · August, every year

    A West Texas condition. The dentist’s prescription: water, early and often. Best poured in the tumbler.

  4. 04

    Big Dam Dentist

    noun · see below

    The new guy in town whose name stuck. Keep scrolling.

The Big Dam TX tee: a white tee with the yellow CISCO water-tower band across the chest
The Tee · Fig. 01

How it started

They called me the
Big Dam Dentist.

When I first came to Cisco, nobody knew my name yet. They just knew I was the new dentist in a town with a Big Dam. Somewhere between the coffee shop and the stands on a Friday night, I became the Big Dam Dentist.

The name stuck. So did I. This little shop is my thank-you to a town that took me in: honest goods with the band off our water tower, made for the people who already know what it means.

— Your Big Dam Dentist

Brush twice. Drink your water. Stay Big Dam proud.

Get word on the next drop.

New colorways, Loboes game-day runs, and the occasional dentist joke. That’s it.